You’ve heard all the talk about how fantastic search engine advertising or “paid search” as it’s now called, is. But many of you have tried this new ad medium, failed and since become discouraged. Don’t be.
Contrary to what you may have experienced, real success is possible with this new marketing avenue, if you know what you’re doing.
We recommend starting with Google, the most popular paid search engine. Once you succeed there, you can easily do well on the other search engines. Also, keep in mind that 80% of all search data comes from Google even with the other search engines. So it’s best to solidify your ad campaigns with Google first to ensure you get the most coverage.
Once you’ve decided that you want to succeed in this arena, you then need to decide on your approach. This is usually determined by your budget for both money and time.
If you decide to take a DIY (do-it-yourself) approach to search engine advertising, I recommend visiting the following web site www.adwordstraining.org . This site has tons of hard won valuable free information on marketing via search engines. It also allows you to contact our firm, In Touch Media Group, for further assistance.
If you’re really fed up and don’t want to take the time to do it yourself, we highly recommend getting professional paid search advertising help. Our firm provides several packages from the smallest to largest budgets to help companies bridge the gap between their advertising needs and Google’s advertising resource.
Feel free to visit our web site at www.InTouchMediaGroup.com . Or search for assistance with your paid search marketing in Google.
------ Toli Cefail
Toli Cefail is a 20 plus year veteran marketer and entrepreneur.
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