Thursday, March 31, 2005

TV Reviews - Life On A Stick

We normally don't review tv shows as a routine. But occassionally there is an exception that we like to speak out on. Life On A Stick is such a show.

This TV show is so bad, we can't even express how bad it is. Like a hollow, trite waste of celluloid (or video tape) this show wreaks of "shallow studio exec's pet project".

Somebody did somebody a favor and that is the ONLY reason this show is on the air.

Well FOX, now do US a favor & TAKE IT OFF. Please.

Thanks!

---- By Toli Cefail

Wednesday, March 30, 2005

American Idol Results

Wow! We can't believe that Jessica is going home. :-(

We are very very sad.

Apparently voters are more interested in popularity than in actual singing ability.

After last nights performance, Jessica Sierra had no business being in the bottom 3.

We picked Anthony for the bottom 3 because we didn't think he was as popular as the others. Apparently we were close to wrong.

A note to Nadia Turner: If you follow this advice, you will stand a chance and stop ending up in the bottom 3.

The reason you keep ending up in the bottom 3 has to do most likely with attitude. What comes accross is an attitude of "I'm going to be edgy & different despite what anyone says." It seems as though you are trying to prove something.

Are you trying to prove that an odd edgy person can win? If so, Fantasia already did that. But she did it with friendly soul.

The difference between Fatasia's edginess and yours is that hers seemed to come from a genuine love of what she was doing and a love of having others enjoy it. Yours seems like, you don't really care if anyone enjoys it or not; or perhaps, "if they don't like it, they just don't know any better...".

Whatever the reason, this "attitude" is what is landing you in the bottom 3 and if you don't change it, you will lose this competition. You've got the voice, but it will take more than that to win.

Winning Advice For Anwar Robinson: We were not surprised that Anwar ended up in the bottom 3 this week. We believe the reason he was in the bottom 3 is the same reason that La Toya London lost last year.

La Toya London has a fantastic voice and is a performing "technician". She is technically perfect. But she lacked the soulfulness, feeling and loving audience communication that Fantasia Barrino & Diana DeGarmo had.

The Anwar performance this week seemed technically rehearsed. But it lacked that repore with the audience. You're going to have to perform like you love it to win.

---- By Toli Cefail

Tuesday, March 29, 2005

American Idol Reviews & Picks Of The Week - CLOSE RACE!

You’d think that with all the money American Idol is making, they could afford a better band. Are these people’s friends or something? Do us all a favor & spring for a better band.

So keeping in mind that the band is tres cruise ship, here are our American Idol performance reviews and picks for this week.

5701 Bo Bice – fantastic. Bo is a total pro. The reason Simon was right in his comments is only because of the band. NOT because of Bo.

5702 Jessica Sierra – An absolutely perfect performance. Go home girl!!
Remember: Simon is ALWAYS right.

5703 Anwar Robinson – Ok Anwar, here’s the deal: we all know you have a fantastic voice. But you have to put more feeling into your songs. You have to rely LESS on the power of your vocals and focus on OVERALL sound & performance quality. Remember: Simon is ALWAYS right.

5704 Nadia Turner – Great performance. WAY better than last week. But Nadia you’re still on the edge. Return to what got you this far – a fantastic soulful voice. Don’t be too edgy just now. Remember: Simon is ALWAYS right.

5705 Constantine – We LOVE Constantine!

5706 Nikko Smith – Great vocal. Great performance. I see a recording contract in your future. We’d like to see more of that unique star quality in your performances.

5707 Anthony Federov – Great! You’ve gotten back to what got you here. But remember: Simon is always right.

5708 Carrie Underwood – Excellent. Perfect. You’ve got what it takes. Remember: Simon is always right.

5709 Scott Savol – Pitchy. Scott is very likable which may carry him through. But no “it” factor. It seams like he was concentrating on his voice a lot unlike a pro from whom it just flows naturally. Remember: Simon is always right.

5710 Vonzell Solomon – Wow. Vonzell is really improving. That was hot.

Our picks:

This week on American Idol we are reminded once again just how tight this competition is. Nevertheless, someone has to go.

Our picks for who will be voted off & who will be in the bottom 3 are based on both performance & popularity.

Bottom 3: Scott Savol; Anthony Federov; Nadia Turner (because she’s not as popular as she could be if she stopped trying to be so edgy); Jessica Sierra

Vote Off: this week we think it will be Anthony Federov.

Friday, March 25, 2005

What's Up With Iraq? - Thoughts For Those Who Can Think For Themselves

WHAT SENATOR JOHN GLENN SAID:

Things that make you think a little........

1. There were 39 combat related killings in Iraq during January.... In
the fair city of Detroit there were 35 murders in the month of January.
That's just one American city, about as deadly as the entire war torn
country of Iraq . 2. When some claim President Bush shouldn't have
started this war, state the
following:

a. FDR...led us into World War II.
b. Germany never attacked us: Japan did.
>From 1941-1945, 450,000 lives were lost, an average of 112,500 per
year.

c. Truman...finished that war and started one in Korea. North Korea
never attacked us.

From 1950-1953, 55,000 lives were lost, an average of 18,334 per year.

d. John F. Kennedy. ..started the Vietnam conflict in 1962. Vietnam never attacked us.

e. Johnson...turned Vietnam into a quagmire. From 1965-1975, 58,000 lives were lost, an average of 5,800 per year.

f. Clinton...went to war in Bosnia without UN or French consent. Bosnia never attacked us. He was offered Osama bin Laden's head on a platter three times by Sudan and did nothing Osama has attacked us on multiple occasions.

g. In the years since terrorists attacked us President Bush has liberated two countries, crushed the Taliban, crippled al-Qaida, put nuclear inspectors in Libya, Iran and North Korea without firing a shot, and captured a terrorist who slaughtered 300,000 of his own people.

The Democrats are complaining about how long the war is taking, but...It took less time to take Iraq than it took Janet Reno to take the Branch Davidian compound. That was a 51-day operation.

We've been looking for evidence of chemical weapons in Iraq for less time than it took Hillary Clinton to find the Rose Law Firm billing records.

It took less time for the 3rd Infantry Division and the Marines to destroy the Medina Republican Guard than it took Ted Kennedy to call the police after his Oldsmobile sank at Chapaquiddick.

It took less time to take Iraq than it took to count the votes in Florida!!!!

Our Commander-In-Chief is doing a GREAT JOB! The Military morale is high! The biased media hopes we are too ignorant to realize the facts.

But Wait, there's more......................

JOHN GLENN (ON THE SENATE FLOOR)
Date: Mon, 26 Jan 2004 11:13

Some people still don't understand why military personnel do what they do for a living. This exchange between Senators John Glenn and Senator Howard Metzenbaum is worth reading. Not only is it a pretty impressive impromptu speech, but it's also a good example of one man's explanation of why men and women in the armed services do what they do for a living.


This IS a typical, though sad, example of what some who have never served think of the military.

Senator Metzenbaum (speaking to Senator Glenn): "How can you run for Senate when you've never held a real job?" Senator Glenn (D-Ohio): "I served 23 years in the United States Marine Corps. I served through two wars. I flew 149 missions. My plane was hit by anti-aircraft fire on 12 different occasions. I was in the space program

It wasn't my checkbook, Howard; it was my life on the line. It was not a nine-to-five job, where I took time off to take the daily cash receipts to the bank."

"I ask you to go with me ... as I went the other day... to a veteran's hospital and look those men - with their mangled bodies - in the eye, and tell THEM they didn't hold a job! You go with me to the Space Program at NASA and go, as I have gone, to the widows and Orphans of Ed White, Gus Grissom and Roger Chaffee... and you look those kids in the eye and tell them that their DADS didn't hold a job. You go with me on Memorial Day and you stand in Arlington National Cemetery, where I have more friends buried than I'd like to remember, and you watch those waving flags.

You stand there, and you think about this nation, and you tell ME that those people didn't have a job? I'll tell you, Howard Metzenbaum; you should be on your knees every day of your life thanking God that there were some men - SOME MEN - who held REAL jobs. And they required a dedication to a purpose - and a love of country and a dedication to duty - that was more important than life itself. And their self-sacrifice is what made this country possible. I HAVE held a job, Howard! What about you?"

For those who don't remember - During W.W.II, Howard Metzenbaum was an attorney representing the Communist Party in the USA. Now he's a Senator!

Jeff Androsko

Wednesday, March 23, 2005

Kia Sportage - Commercial Of The Week

p class="MsoNormal" style="MARGIN: 0in 0in 0pt">This commercial is hip & has a great message. It makes Kia look like a real player in the auto industry (which they are proving themselves to be with great cars) and they will sell a lot of cars from it. Check it out here.

PR & Marketing Opportunity ALERT - GM Financing

Yesterday GE Capital announced that they were withdrawing the $2 Billion credit facility they had been supplying to GM for years. GM’s stock subsequently went down on the news and they, along with GE Cap quickly responded with the clarification that GE Capital was canceling all automaker facilities under this program.

Ok. That aside, here’s the opportunity.

If I were a financier and wanted to get great free PR, I’d step up and offer the financing to GM. The actual risk is probably worth the PR value to get into the limelight as a contender. Key Bank?

Anyway, food for thought to anyone who’s listening.

Thursday, March 17, 2005

It's A Bull Market Stupid

When are the powers that be going to admit that we're in another major bull market? The DOW is well over 10,000 and all indications are that it's going way up as this long term trend graph clearly indicates.

I think we're poised for another huge stock market boom, but this time it will be for real, based on substance and not hype.

Remember: internet access has just hit the 50% penetration mark. There will be a boom as it goes to 90%. Broadband is less than 50% so we're poised for a ton of growth there. And let's not forget about convergence - the combining of voice, data, internet, IP telephony and content into a single company. There will be a HUGE boom with these types of companies in the coming years with a shakeout late this decade. But this part is just begining so buy stocks in convergence players NOW.

--- Toli Cefail

Toli Cefail is a marketing executive and co-founder of the online marketing companies Data Resource Consulting and In Touch Media Group.

Tuesday, March 15, 2005

We Love SIMON - This Week's American Idol Reviews - TUESDAY

We love Simon. Simon pretty much always gets it right. He's not trying to spare anyone's feelings because that's not the nature of the entertainment business. And frankly, he's usually right.

Tonight was no exception. Here are our reviews of tonight's performances.

Mario, where for art thou Mario?

Man on man are we totally bummed that Mario Vazquez isn't there. I mean he was one of the best ones. We really thought he could win.

Anyway, rumor has it that he quit because his agent said that if he won he would be locked in to American Idol and wouldn't be able to sign with anyone else. Frankly, if it's true, I think he got some bum advice.

First of all, he's locked in the Idol until 3 months after the contest ends anyway. And now, he won't get anywhere near the exposure he would have gotten had he stayed. He also won't develop the fan base he would have if he'd stayed.

But what's done is done. We hope it all turns out all right.

Anthony Federov - Performance was pretty good. But Anthony, you can do better. You're one of our favs and remind us of Clay. Step it up next week dude because we can get bored quickly.

Anwar Robinson - What happened? The judges gave great reviews and we know that's because you have this perfect voice. But seriously Anwar, you could have done MUCH better. I mean it was like watching a Ferrari drive 3 blocks at 45 MPH. Anwar, you could have made that song sound so much better than Luther (Vandross) ever did. What happened? PLEASE TEAR IT UP NEXT WEEK! Don't get complacent.

Bo Bice - DA BOMB!!! We love you Bo. You totally tore it up this week. You're one of our favorites and we think you can WIN! Bo is exactly what the music business needs. He's different and he looks & sounds great. Rock it Bo. See you next week.

Carrie Underwood - Carrie, you too are one of our favorites. But this week, your performance was well, boring. You sang the song with technical perfection, but there was no style. We agree with Simon that you picked a song that was true to who you are, that's great. But you didn't make the song your own. You just sang the notes with none of the Carrie sizzle that we're used to. Please do better next week.

Constantine Maroulis - Dude! You rock. Your voice was great this week. The best vocal performance we've heard you do. You can actually sing dude! I mean not just stylin' like usual but really SING. Well done. Now you're more than just a hottie. See you next week. :-)

Jessica Sierra - HOME GIRL ROCKED IT! I don't care what Randy says. You rocked it girl. The performance was hot. I totally hope to see you next week.

Lindsey Cardinale - Very off key. Lindsey, you're a lovely girl. This may be your final week and if it is, we wish you the best.

Mikalah Gordon - WE LOVE MIKALAH!! We love your saucy style and thought your voice sounded GREAT this week. The problem was that you were bouncing too much and it made your voice shake. This made it seem like you were off but you actually weren't.

Madonna used to have this problem too, so you're in good company. She had to work with voice coaches so she could sing while dancing. It's harder than it looks. Try not to bounce next week Mikalah. We sincerely hope to see you next week and believe we will if you're more popular than Lindsey, which we think you are or at least should be. (Sorry Lindsey).

Nadia Turner - Nadia, we love you too. This is so hard for us because we love so many of this season's performers. You did great girl but it was a little dry. Next week stay more true to your funky soulful self as much as possible.

Nikko Smith - DUDE! We're so glad you're in this. We thought you deserved to be and were genuinly surprized when you didn't beat out Lindsey (sorry Lindsey). You have alot of talent. Now this week, you stunk up the joint as you were totally off key. You can do so much better if you just relax. It sounded like you were really nervous which is understandable considering how you got into the top 12. Alot of pressure.

Anyway, we think you'll make it to next week because people will vote for you since you're now an underdog. But this was a bad off key performance dude. Step it up next week because you might not be so lucky then.

Scott Savol - WHOA! Sleeper! You totally rocked. I love that song and you did it proud. You keep getting better every week. Keep it up and you may make the top 5 or 6!

Vonzell Solomon - It was an okay, nice performance. Simon was spot on. You'll make it to next week but won't last long unless you bring it.

Friday, March 04, 2005

President Bush's Plans For America - A Solution

I don't have a ton of time so I'll get right to the point: The Republican's PR is horrid.

The Democrats PR is fantastic. And don't blame the so called "liberal media".

This is a lesson in a marketing & PR basic "REPETITION OF MESSAGE".

I just visited the web sites of the Republican National Committee and the Democratic National Committee.

On the DNC web site their message comes through loud & clear "we're for the people!". EVERY headline on the site is a search engine friendly sound bite. EVERY headline succinctly communicates exactly what they want the public to think about a given topic. They have front page articles about every single message they want to communicate to ensure that the public (& search engines) are GETTING THEIR MESSAGE.

Our visit to the RNC web site observed the following: no clear message. In fact, it confirmed our suspicions about the republican PR leaders' idea of what to say and what the American public thinks. (More on that later).

The headlines featured peoples names more than actual messages and were frankly, boring. There is obviously an assumption that people visiting the site know what they're looking for. BIG PR MISTAKE.

The democrats definitely understand that political approval is ALL ABOUT MARKETING. It's a sales pitch. Period. No one epitomises this more than James Carville & Bill Clinton. James Carville being the master strategist and Bill Clinton being the master executioner.

The democrats online PR & marketing is strong, clear & syncronized with their well planned, established & worded off line messages. Whenever you see a democrat on television, they have their message down pat. They don't try to reason they just spout their message over and over. It doesn't matter what the other guy says, they just keep spining & repeating their message.

Not since the days of Newt Gingrich and Rush Limbaugh on TV have the republicans had even a glimmer of this type of synchronicity. And the election year they had it was a sweep. Remember that.

If President Bush and Congressman Delay want to win this battle and actually get their plans approved, they're going to have to drastically change their public relations and marketing strategies.

Our basic recommendation is to follow the model from the days of Newt & Rush, add a little Carville & bring back William Kristol.

--- By Toli Cefail

Toli Cefail has been a marketing professional for more than 20 years accross a variety of industries from telecommunications to urban fashion. She currently is co-founder of the leading online media companies Data Resource Consulting and In Touch Media.