Wednesday, March 23, 2005

PR & Marketing Opportunity ALERT - GM Financing

Yesterday GE Capital announced that they were withdrawing the $2 Billion credit facility they had been supplying to GM for years. GM’s stock subsequently went down on the news and they, along with GE Cap quickly responded with the clarification that GE Capital was canceling all automaker facilities under this program.

Ok. That aside, here’s the opportunity.

If I were a financier and wanted to get great free PR, I’d step up and offer the financing to GM. The actual risk is probably worth the PR value to get into the limelight as a contender. Key Bank?

Anyway, food for thought to anyone who’s listening.

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