If you have ever watched a professional wrestling match you have seen "tag team" matches. These are matches where two wrestlers are on each team and when one wrestler gets tired or needs help they tag the other wrestler who is outside the ring. When the tag occurs, the other wrestler gets in the ring and starts wrestling.

This same technique is used quite successfully in the sales business. Car dealers use this technique by bringing in the sales manager followed by the finance manager (who really is a salesman for higher interest rates) to back up the initial salesman.

Sometimes a sales person will get stumped on an objection and by interjecting a fresh face with new ideas, one can handle the objection. In some cases one can bring in the authority tag, where a more senior person can come in and offer their experience or knowledge to push a sale over the edge.

There are referral tags where you can send a prospect to an existing or past (and happy) customer to validate how good your services or products are. Tags are used to wear down objections or add new information to push a sale forward. Make sure you have a tag system set up in advance of any use of a tag. These tags must be very smooth and seamless.