This is a specific tip regarding search engine marketing.
I have now heard over and over that many people, who are not succeeding with Google, are doing the same thing wrong. They are only using as few as just one or two keywords. They don't understand that if they try to use the one or two keywords that everyone else uses there results will suffer-badly!. One must use hundreds, if not thousands of keyword combinations.
One should also build multiple ads and populate each with a large quantity of keywords. People do not typically know the solution to the problem they are trying solve or the need they are trying to fulfill but they do know the symptoms. They will type in the symptom and try to find the solution from that. It is for this reason that you must develop hundreds or even thousands of keywords and phrases. Bob Cefail
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