Hats off to Volvo!
This Volvo commercial with Richard Branson is hot. The music is great. The positioning is great. It's unique, exciting and makes you curious about Volvos.
Too bad the contest period is over. The poorly revised version of the commercial that is now airing features a voice over that sounds like an after thought, doesn't show Sir Richard and frankly isn't nearly as captivating.
Had we been running the marketing on this, we would have shot more footage so we could use Sir Richard after the entry period was over.
So well done Volvo for being on the cutting edge at least for a short while but shame on your ad agency for not thinking far enough ahead - waste of money.
---- Toli Cefail 2/25/05
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